The Member Spotlight Series 

The Chamber hosts a large and diverse group of successful businesses who’s perspective is integral to the British-Irish trade community, our spotlight series is chance to get acquainted with our Membership. 

Staycity was established in 2004 by CEO Tom and his brother Ger specialising in quality short- and longer-term stay aparthotels in prime European city locations for both business and leisure travellers.

Aparthotels are fast-becoming the favourite way to stay for both business and leisure travellers, giving guests all the comforts of home – with space to cook, relax, work and socialise, coupled with the benefits of having 24-hour reception, extras like a gym and a café, fantastic service and the freedom of coming and going as you please.

Staycity operates under the Staycity Aparthotels and its premium Wilde Aparthotels brands. The self-catering aparthotels have 24-hour reception and most have a Staycafé selling drinks, snacks and breakfasts, a guest lounge, gym and guest parking.

Award-winning, Dublin-based Staycity Group is now one of Europe’s leading aparthotel operators with a growing estate of nearly 6,000 apartments across 32 locations including: Berlin, Birmingham, Bordeaux, Dublin, Edinburgh, Frankfurt, Heidelberg, Liverpool, London, Manchester, Marseille, Paris and Venice. Further expansion will take Staycity into Portugal and The Netherlands, with developments about to open in Lisbon, Porto and in Amsterdam with other cities yet to be announced.


Q: What are the greatest challenges and opportunities in your sector?

As well as Ireland we currently operate in France, Germany, Italy and the UK. The next 18 months will see us going into the Netherlands for the first time, with a new-build in Amsterdam and into Portugal with sites under development in Lisbon and Porto. We also have properties under development in Cambridge, London and  Munich. We have many more European cities on our radar so our growth will continue although finding the right site in the right city remains a challenge, as well as also being one of our biggest opportunities. Our key opportunity as a business though, is to persuade travellers, both leisure and business, of the benefits of booking an aparthotel and the freedom, comfort and home-from-home feel that our aparthotels offer.



Q: how do you set your business apart from competitors in your sector?

Staycity offers a home away from home concept, which is half apartment – half hotel, so everything you would expect in an apartment combined with the best facilities of a hotel. 

With two brands – Staycity Aparthotels and Wilde Aparthotels – the company offers leisure and business travellers stylish, studio and one-bed apartments all with fully-equipped kitchen/kitchenettes, living, dining and workspaces and bathrooms with rainfall showers as well as 24-hour reception, a guest laundry room, comfortable lounge and café selling snacks and drinks. Many properties have car parking, a gym, bar and a Pantry where guests can buy food items. All have a strong focus on customer care, with welcoming, helpful staff and a 24-hour reception.

Staycity has a member’s club, which offers unbeatable rates and 10% off every time you book on as well as a range of exclusive benefits such as priority early check-late check-out up to 1pm and early access to special offers. 

It’s these details, and our fantastic customer care that set us apart from the competition.


Q: Are there specific challenges or opportunities you’ve encountered post-Brexit?

Post Brexit trading has thrown up a number of challenges for the entire UK hospitality industry including the difficulty of filling vacancies. We work hard to retain our employees by offering them thorough training, on-going support and opportunities to progress throughout their careers. Our people are chosen for having the right personality for the job, the training follows and we make everyone feel part of the Staycity family, wherever they’re located. Our focus on support, opportunity, training and encouragement means that people, when they’re ready for a change, tend to stay within the group.

Our business, however, is not only based in the UK, but in Ireland, France, Germany and Italy. Obviously these countries remain in the UK so the issues aren’t as acute.

Q: How has your involvement with the Chamber improved your knowledge and connections etc. within the British-Irish Trading sector?

Being involved in the British Irish Chamber has enhanced our knowledge by providing insights into business practices and economic trends. It has also helped us build our network by connecting us with companies who have business travel requirements within the UK and Ireland. And not least, membership has helped us improve our brand awareness as we’re recommended as an accommodation provider to members. / www.wilde .com